Idea Cellular initially started in 1995
as a join venture between the Tatas, Aditya Birla Group and AT&T
by merging "'Wings Cellular'" operating in Madhya
Pradesh,UP West,Rajasthan and Tata Cellular as well as Birla AT&T
Communications.
Initially having a very limited footprint in the GSM arena, the
acquisition of Escotel in 2004 gave Idea a truly pan-India presence
covering
Maharashtra
Goa
Gujarat
Andhra Pradesh
Madhya Pradesh
Chattisgarh
Uttar Pradesh (East and West)
Haryana
Kerala
Rajasthan and
Delhi (inclusive of NCR).
Mumbai
The company has its retail outlets under the "Idea n' U"
banner. The company has also been the first to offer flexible tarrif
plans for prepaid customers. *It also offers GPRS services in urban
areas.
